godrej consumer gcpl has launched an exclusive range of hair care products under the bblunt name, a premium indian salon chain.packaging for this conditioner combines functionality with aesthetics and developed by classy kontainers &ndash india. the bblunt conditioner bottle conveys the essence of the premium bblunt brand through its bold shape and shine. this conditioner have high viscosity and are difficult to dispense from bottles made of regular polymers. polyethylene copolymer with the lowest modulus was chosen for the bottles to provide great squeezability even at high wall thickness. however, the polyethylene copolymer made the surface dull and prone to scratching. to overcome above problem, a thin layer of dupont&trade surlyn® resin delivers superior surface gloss, scratch resistance and a rich feel. processing the two polymers without a tie layer was a challenge for companies as the difference in material rheology caused variations in wall thickness, parison sagging and improper blowing. after extensive trials with classy kontainers the process was stabilized and got consistent output. packaging receives the 2015 silver dupont&trade award for excellence in responsible packaging
