Companies have lately been creating packaging that are called as &ldquoto be continued&rdquo packaging. Packaging was given this name because the text or art begins on one bottle and continues onto another. Brands are ultimately trying to draw attention to their product on the shelf. By owning a larger section of shelf realty the brand is able to attract customers more easily.
Companies can also use this type of packaging as a marketing strategy to get the consumer to buy more of their product consumers may purchase the number of products necessary to complete a full set.
