 international brand design agency bluemarlin has created a new visual identity for portugal and angola&rsquos famous soft drink brand, sumol.the design focuses around a letter &ldquos&rdquo which is created by an explosive slice of fruit. according to designers, this injects excitement while conveying the experience of drinking the product. the kaleidoscope illustrations of fruit highlight the product&rsquos unique attribute of containing real fruit pieces. the logo has also been updated with edgier typography that is said to have been inspired by &ldquostreet art&rdquo, which is claimed to be popular in lisbon. the new design has been rolled out in both standard and sleek cans across the core range of fruit variants.
