The cheltenhambased consultancy said it selected the name yamas, which means &lsquocheers&rsquo, or &lsquoto our good health&rsquo and has aimed to &lsquocapture the sunshine and spirit of greece&rsquo through mosaic lettering and bright colours on a white background. The packaging also uses the herculanum typeface as well as photography of the cheeses. The design also includes the product name in the distinctive colourful &lsquoherculanum&rsquo font together with a descriptor of the cheese, its flavours, textures and suggested uses. Colin mechan, executive creative director at bos, said &ldquothe greeks are passionate, flamboyant people who love their cheeses, and we set out to capture that in our designs.
Rhian kinman, marketing manager at futura foods, added &ldquothis is a landmark launch for us at futura foods. The entire team have hand selected the product range from leading greek and cypriot dairies, to bring the hidden secrets that are loved and enjoyed in greece and cyprus to the uk. &ldquowe want consumers to engage with these products and have the confidence to try. &ldquoyamas epitomises our values of providing our customers, both through our bespoke service and through retail, with quality cheeses for everyone to savour and enjoy.
The creative minds at bos have understood our objectives perfectly and we have great expectations for our new vibrant, modern and delectable range when it launches on supermarket shelves in the coming weeks.&rdquo the full yamas range, which includes feta, halloumi and saganaki, will launch in the uk next month.
