Brazil the worldstar packaging contest, organized by wpo, pointed brazil as the only country in south america awarded among the worldwide winners this year. Sandéleh alimentos was one of the highlights in the food category, with a translucent package for the hojiblanca olive oil.
According to the design agency responsible for the piece, indústria da imagem, the goal was to adapt the concept of the product conservation in green bottles &ndash the ideal container for olive oil. That being resolved, the agency decided to apply a shrink label to take advantage of the tetra facial format. According to indústria da imagem, the result was a design appropriate to the four sides of the bottle, which facilitates their exposure and handling. Moreover, he adds that the label properly involves packaging, making its image and differentiated presentation of a new brand to the consumer.
Three other brands were given the best prize in different categories sunguider hal9000 design agency, with the 12 coffee cups bundle in a trapezoidal shape kraft foods brasilgrafica and team creatif, with carton display for chocolate eastern egg and o boticário kommdesign strategy, with the can and flask for the choc perfume.
