This new cardboard pack substitute vacuumformed plastic trays and plastic shrink sleeves with renewable, recyclable paperboard. This new design for cadbury&rsquos crème eggs is more environmentally friendly than its predecessor and allows more of the eggs&rsquo primary packaging to show through.
Furthermore, diecuts in the bottom and top of the pack allow the cartons to nest, a smart design choice that optimizes both pallet and shelf configuration.