Pentagram designed the cigarette packaging for the antismoking campaign. It&rsquos hard to tell how effective antismoking campaigns are as you always see people lighting up even with a diseased lung displayed front and centre on the pack. Apparently in last few years cigarette smoking increased, though some argue that was an outcome of the recession. Pentagram marketing firm has come up with a hopefully very effective antismoking campaign where the warning now covers the entire packaging and will be in black and white.
