There are two very different target consumer groups that would be drawn to the look of cofe camp packaging. The first is made up of soccer fanatics and the second comprises women seduced by the athletes&rsquo irresistible bodies. Many aspects of this brand identity cater to the former, including the presence of team jersey colors, stickers associated with players&rsquo numbers and coffee cup sleeves with their names.
However, appealing to the latter, on each tin canister the soccer stars&rsquo shirts have been slightly lifted to reveal a set of chiseled washboard abs. Cofe camp packaging allows each customer to choose his player as he would a variety of java, to flaunt on his takeout cup or to display proudly on his takehome tin.
