The huggies brand introduced a targetexclusive, limitededition baby wipes package designed for function and fashion. The denim fabric case features double stitching and a pocket on the back to hold small items, mimicking a real pair of jeans. Graphics on the case are placed against a leatherlike background resembling a worn patch on a jeans waistband.
The wipes are easily accessible through a widemouth opening and softtouch lid, and they can be removed from the case by a zipper on the top. The case is washable and reusable.