Loreal shampoo bottle takes the form of a sensuously curved, innovative set of highdensity polyethylene bottles one sits on its cap, the other on its base. The bottles are injectionmolded of 50 postconsumer recycled material from a single mold and appear to embrace on shelf.
L&rsquooreal wanted the new pureology bottle to appear organic and natural in form, while looking different from all other salon products. Pureology is definitely feminine, yet highly functional with its wider neck and fliptop cap allowing for easy onehanded use in the shower.
