The new yoghurt pack is the result of a close cooperation between danone and ingeo producer natureworks.moving from polystyrene to pla, danone will improve the packaging carbon footprint for its activia brand by 25 and will use 43 less fossil resources, according to a life cycle assessment lca study conducted by the heidelbergbased lca institute for energy and environmental research ifeu. According to danone, it is the first company to switch to &ldquoenvironmentally friendly packaging&rdquo for a &ldquoleading&rdquo yogurt product in europe.&ldquogoing forward, it is increasingly important for companies and brands to realise that the path ahead is one of technological investment,
Sustainable development and high quality in all aspects of product production &ndash packaging included,&rdquo said danane germany and switzerland chief executive andreas ostermayr. &ldquowith our partners, we have taken a first significant step in the packaging development of the future.&rdquo in terms of the aggregate annual environmental benefit associated with the activia pack switch, natureworks estimates fossil energy savings equivalent to the electricity consumed per month by 13,000 german homes, along with greenhouse gas savings equivalent to not driving a vehicle 19,000,000 km.
