The design &ndash in its resemblance to fish nets, scales or even the fish packed tightly on shelves &ndash syncs nicely with the product on several different levels. The elegant honeycomb incisions create flexible packaging that expands to the size of the fish while allowing the product to become partially visible. The fish is firstly packed inside the transparent film and then it is packed in this package that is having the honeycomb incisions to show the product.