Liquifruit, south africa&rsquos favourite fruit juice brand according to the sunday times top brands survey 2011 is sporting a fresh new look, heralding a new era for liquifruit&rsquos juicy goodness. &ldquothe vibrant new packaging was developed to keep up with the changing market and consumer needs. Clearer flavour descriptors and mouthwatering fruit imagery will delight consumers when selecting their favourite fruit beverage&rdquo, says karen veysey, liquifruit&rsquos brand manager.
The pack design for the new look range was done by stellenboschbased agency, just design. The new look range is available in 1 litre and 250ml cartons this new look range will be on shelf from may 2012 and will retail for approximately r14.99 per 1 litre unit and r25.99 per six packs of 250ml cartons. Packed in environmentallyfriendly tetra brik aseptic recyclable cartons, consumers can visit www.mywaste.co.za to find out where their nearest recycling centre is. Liquifruit is a brand in the ceres beverage company stable, a division of pioneer foods, one of the largest food companies in south africa.
Liquifruit has been driving the longlife fruit juice category for 30 years and was once again voted sa&rsquos top fruit juice brand in the sunday times top brand awards 2011. Httpfoodstuffsa.co.zapackagingstuffmainmenu79packagingnews20112004freshnewlookforliquifruit
