Freschetta inspired pizza brand took a fresh look at the product packaging. Each of the eight varieties of freschetta simply...inspired pizzas is wrapped in new freschtaste seal packaging to lock in the flavor while using 30 percent less packaging by weight than a traditional pizza carton.
By removing the outer box, freschetta simply...inspired pizza saves 1,378 tons of paperboard, which adds up to 23,433 trees that freschetta is saving each year. This new package design sets pizzas apart in the frozen pizza section and fits well in home freezers.