The healthy drinks range features characters from the popular children&rsquos tv show. The lazy town lineup comprises a threestrong natural squash range, three singleserve fruit juices, a bottled water drink and three smoothies. All the drinks are free from artificial sweeteners, flavours, colours and preservatives and are aimed at two to sixyearolds.
Marnie millard, commercial director of gerber juice company, said &ldquowe see a gap in the market for healthy drinks that actively promote kid&rsquos health through a connection with a popular and aspirational programme like lazy town. &ldquowe&rsquore very proud of this association and we&rsquore confident that our new smoothie range will be perfect for parents who want a healthy, convenient and appealing product for their children.&rdquo &lsquowidely recyclable&rsquo commenting on the launch, gail scotland, marketing manager for juice, nectars and still drinks at tetra pak said &ldquowe are delighted that gerber has chosen the tetra wedge aseptic for its new lazy town smoothie range. &ldquowe know
That children respond well to its innovative design, and it is perfectly shaped to fit inside a healthy lunch box. Like all tetra pak cartons, it is also widely recyclable across the uk and made primarily from renewable materials.&rdquo