The name whitewater conveys energy and movement and this needed to be reflected in the packaging along with the fact that the drink is also for relaxing and that it is ideal for both day and night consumption. the sleeve design therefore features a cyan blue background with a tattoo at the top incorporating yin and yang, along with an island motif and palm trees that reflects its more chilled side. in darkness and in particular, exposure to uv light, the pack is transformed, glowing electric blue to create an aura of excitement and night time energy.this special finish is achieved by gravure printing in four colours including a uv glow in the dark and luminescent ink effect. the 360 coverage of the sleeve maximises the available landscape of the attractive curved 500 ml bottle to help create a strong brand identity.ccl decorative sleeves have done a brilliant job, comments antony harrison of in2 rehab brands, who developed white water.
source httpwww.cclbeverage.comencclsbeveragedivisionnewssleevesproveasuccessanytim…
