Pure leaf is transitioning from glass to pet in order to provide the consumer with an unbreakable, consumer preferred package format for releasing their new square bottles made of pet plastic," the spokesperson said. "pure leaf wanted packaging that was recyclable as well as consumerfriendly for onthego and outofhome occasions.
The new square bottles fit together in a condensed way, creating high pallet efficiency, which equates to more bottles, lighter loads and less fuel used in transport, according to the company. The new pet package is significantly lighter than the original glass container. Additionally, because the bottle is square it is possible to increase cube efficiency on pallets and trucks by 22, reducing the number of trucks needed to distribute the product.
