The packaging is designed with the intention to put it into the toptier quality of mead alcoholic beverage, with an iconic status for the brand as well as the drink.
As one of the main ingredients is honey, it makes a lot of sense to craft the bottle into a hexagonal shape, very much like the honeycomb. With simplicity and elegance in mind the logo etched on the front and the rest of the information printed on the back of the bottle.
