The 250ml cartons contain coconut water combined with fruit juices and will be sold through independent retailers across the uk. The product is available in three flavours &ndash cherry vanilla, pineapple and minted apple &ndash and 2p from every sale will be donated to the coco children&rsquos charity.
Coco&rsquos founder and ambassador is former olympic athlete steve cram mbe and the charity works with local communities in africa to improve the lives of children living in poverty. The emerging coconut water market is forecast to be worth £100m within three years and there have been a number of celebrity endorsements prompting growing consumer interest.
