This packaging concept designed for dental care, sugarfree trident gum is interactive and playful in its approach. The package communicated product features in a witty manner. Three different flavours are represented by three different illustrations of feminine lips or masculine moustaches.
The gum itself appears through the window and looks like bright white teeth on a fleshcoloured background. If the consumer holds the chewing gum package with slipcase in front of the mouth, even more emotional interaction is created. The dental care function is presented in the simplest way. All in all, this results in very good branding and a high level of differentiation from the competition.
