jdo brand design & innovation has continued its partnership with the global dove hair team, this time to relaunch the brand in new packaging for the japanese market. femininity in japan is key to beauty and is expressed by the term &lsquokawaii&rsquo which is a girlish and sweet type of femininity.  the japanese market is completely distinct from the rest of the world and jdo needed to &lsquoget under the skin&rsquo of local nuances and cultural differences.      
