Bulletproof has created the graphics for the jars, while pi3 is behind the new slimmer structure. For the graphics, bulletproof has moved from what it termed the &lsquobeans and soil&rsquo look of the old pack to a &lsquosun and sky&rsquo look. The new packs are intended to reflect a brand essence that has been described as &lsquovibrant optimist&rsquo
. Bulletproof account director chloe dobson said &ldquowith the sun bursting from the &lsquomountains of origin&rsquo, we ensured that kenco quite literally radiates its brand essence at all times, whilst still staying true to its brand provenance.
