this carrot style carton for chocolate stands upright on the shelf.this conical shape carton with adequate rigidity make it fascinating.the solution offers attractive convenience and a positive experience when opening and reclosing.the lindt easter brand manager idea of a giant carrot, inspired by the "lindt gold bunny & carrots" packaging and brand recognition of the lindt rabbit.this development was very successful on the uk market.it won 2014 procarton award and starpack award.
