Most lipgloss rigid tubes have a cylindrical or square shape, but sweet pocket gloss is elliptical and its edges are tapered to give a much flatter format with a gently rounded end. This makes it easy to just slip the pack into your back pocket as you dash out of the house, and its flat shape ensures there is no unsightly bulge in your clothing. The sweet pocket gloss logo integrates a stitched pocket to reiterate the connection.
The flattened shape also allows the consumer to get a good grip on the pack and provides better leverage to aid opening. The rigid clear plastic tube has excellent clarity for showing off the product color, making it very easy for the consumer to select the desired shade of gloss without needing to open the pack. Perhaps the most surprising aspect of the pack, though, is the lenticular image incorporated into the closure, which changes from the lips of a closed mouth to a luscious pout as the pack is moved. Bipa&rsquos is quite a simple design, using just two colors &ndash white and a single shade of pink. It adds an extra dimension to the pack
