mcbike, the packaging is designed made specifically for people on two wheels. cyclists simply hook the box onto their handlebars and pedal off to the destination. the packaging unfolds, revealing two little pockets containing the fries and burger. the prototype had a hole in the bottom of the mcbike box, to fit soda or drink into it and to minimize any sloshing or dripping. the cardboard container can be securely closed and hung from bike&rsquos handlebars. mcdonald&rsquos for its newest ad campaign, partnered with global ad agency tribal to design a new form of packaging to carry a burger, fries, and a drink. an argentinian ad agency has come up with new bikefriendly takeaway packaging for the chain, called the mcbike. this packaging concept was showcased during a oneday campaign event that took place in copenhagen and medellin, colombia. according to tribal agency, mcdonald&rsquos has plans to experiment with this same concept in other bikefriendly cities like amsterdam and tokyo, though it&rsquos unclear if there are plans to turn this into a more permanent solution. 
