Mr. Wooten explained that they are participating in the green giant fresh group with booths, such as booth number 1238 and wayne e. Bailey booth number 1432. Recently, the products that they provided to green giant fresh have become more useful. Despite the focus of providing in bulk, people did not buy them. Today, they are providing 35 pounds more bags. However, they feel that they have still not reached their mark, even though their demand is increasing every year with their good performance. With the example of the &ldquogreen giant&rdquo brand, wayne e. Bailey is planning for a launch of &ldquogeorge foods&rdquo as its new branding initiative.
Attraction for consumers will be the result of the labeling and highgraphic packaging. Mr. Wooten added that the label &ldquoplayboy&rdquo, which was being used by the company for decades, caused confusion, because a similar named magazine, among customers. The sweet marketing success owner, sarah wangler, is contributing to the creative part of packaging, promotion and marketing the design of wayne e. Bailey. Mr. Wooten clarified that sarah has assisted them in preparing the eyecatching and alluring freestanding displays. Wayne e. Bailey is shifting its private base to &ldquogeorge foods&rdquo, except the bulk sweet potatoes. Mr. Bailey&rsquos father&rsquos signature is imitated in the label. Leading as a sweet potato producerpackershipper, wayne e. Bailey was reported to have decreased in crop by about 7,000 acres in north carolina as compared to last year. This was informed to mr. Wooten at his office in midseptember. He was made to believe that the process had more acreage planted.
However, this year, the acreage has enhanced to approximately 10 percent. Mr. Wooten stated that there is approximately 35 percent growth of processing sweet potatoes each year, because of which more acreage of processing sweet potatoes are being added by growers. He added that their convenient packaging will have their increasing fresh demand. The lenient market prices are the biggest challenge, while there are higher production costs without any balance.
Mr. Wooten stated that there will be a hike in prices at some point. He publicized some new staff employees and the member in his family, who is a fivemonthold son, sullivan kissam wooten, to his son and daughterinlaw, adam and megan wooten. Megan, who was a administrative assistant to mr. Wooten previously, will now stay at home and take care of the new baby. Mr. Wooten confirmed that she will be replaced by yvonne koontz. Yvonne joined the company in july as a sales representative trainee. He added that lisa taylor, the logistics specialist, is another new addition, who joined the company in midaugust.
Mr. Wooten stated that the sweet potato industry still faces a major challenge in the case of transportation. Therefore, wayne e. Bailey values every probable efficiency. Ms. Taylor has serviced the produce industry for more than 20 years, while beginning with c.h. Robinson and culminated at opening a brokerage firm. Mr. Wooten said that they have installed some new software to assist lisa in driving them to their peak performance in logistics and transportation. A line is updated by the company at its facility in clinton, nc, which is considered the best sizing capacity of sweet potato worldwide, as there had been maximum packing abilities in chadbourn. He stated that they are proud of serving their local customer base. However, there is an extreme growth in asian and european exports, which has led to 21 sizing lanes for them to house their increasing customer base. Httpwww.dairyreporter.comprocessingpackagingsigcombibloclaunchesultraslimca…
