The range consists of six lines, consists of six lines, all of which utilise printed cartons, vacuum formed inserts, swing tickets and ribbons. New vision packaging sourced and coordinated all items to achieve a consistency onshelf that is unrivalled in the ownlabel confectionery sector. According to new vision packaging, of particular note are the cartons which use a softtouch varnish to achieve both a premium look and feel across the range. In a statement, new vision packaging said &ldquoby designing the packaging structures and their
Components at the same time, the range has a consistency to its shape, feel and materials that is unusual in the mass confectionery market.&rdquo suzie hardy, senior packaging development manager at asda, said &ldquonew vision packaging have been fundamental in delivering the premium look and feel to our boxed chocolates that we were so keen to achieve. &ldquotheir attention to detail, and the great quality packaging that they have supplied, really show off our products at their best.&rdquo new vision packaging specialise in the supply of packaging to the confectionery, cosmetics and gift markets and can offer folding cartons both card and transparent, vacuum formings, rigid boxes, swing tickets, labels, drums and pos packaging.
