At the congress, practiceoriented insights about current developments and trends will be provided to participants. Opportunities for handson trials of the futureoriented solutions and practical examples are also proposed by the accompanying exhibition. Facts and statistics are provided by the new study, "the packaging effect the role of cartons in media evaluation", about the efficacy of cartons that contrast other media for the first time. In the near future, the packaging supply chain will be focused on significantly by "packaging in a digital world". With increasing information, advertising and purchasing over the internet, consumer behaviour changes are more radical, and the packaging being a decisive ambassador is vital for real world products, particularly, for marketing medium of the brand and product.
A quantum leap in the medium of packaging one of the highlights of the congress will be presented in the study by pointlogic international media consultants, "the packaging effect the role of cartons in media evaluation". In the initial results of the study, sales and advertising of products and brands have great packaging power. For the first time, different communication channels will show statistics and facts that will direct discussion of cartons being a new marketing instrument. On the spot practical solutions testing at the congress, participants try handson futureoriented solutions, where future developments and consequences for the packaging market can be explored. Gs1 applications&rsquo demonstration will show the use of an interactive shelf for on the spot digital solutions testing by visitors. England and germany consultants will showcase gs1, where over 70 products are shelved, and various mobile applications allow access to general and nutritional information. Brand owners provide the data in uniformity. The exhibition at the congress is currently undergoing final touches.
The award party had design and networking on april 18, at the award party of the 15th pro cartonecma awards, there will be a presentation of the international pro carton design awards and the special president&rsquos award. Solutions that exist in the market will be honoured by the pro cartonecma award due to their effectiveness and sustainability. Young and unrealised ideas are paid tribute by the pro carton design award, while a creative window is opened for the future. The evening of the awards presentation will have a variety for guests with cocktails, an entertaining showtime, and a flying dinner, along with ample of networking opportunities. Source of information httpwww.interpack.comcippmdinterpackcustompubcontent,oid,17033lang,2ticket,…
