The designers were briefed to redesign the packaging graphics and structure, where clear segmentation instant understanding of product usage and obvious fitness benefits would be highlighted. The range has been clearly segmented into &lsquoperformance&rsquo and &lsquohealth and fitness&rsquo categories to differentiate between serious swimmers and health and fitness enthusiasts. The categories are clearly identifiable by the use of color red for performance and blue for health and fitness.
The packaging sees the introduction of the speedo data centre, an easytounderstand guide to the functional and fitness benefits for each product. Consumers can now easily identify the products that will help them achieve their own specific goals in the pool, whether that&rsquos improved swim technique, rehabilitation or toning up for holidays.
