A custom pet cup, lid, and spoon set for pom wonderful&rsquos new pom poms fresh arils product exhibits the same evocative and iconic package style for which the los angelesbased pomegranate purveyor is known. Introduced in october 2011, pom&rsquos fresh arils includes a 4.3oz singleserve and an 8oz multiserve size of pomegranate arils&mdashthe juicy, edible seed casings that are so laborintensive for consumers to extract from the pomegranate fruit.
The arils&mdashintroduced as a &ldquoperfect, healthy snacking solution for consumers on the go,&rdquo according to pom wonderful cmo laurie mccartney&mdashwere sold nationwide in grocery and club stores from october through february. Because all of pom&rsquos pomegranate products are made from fruit picked fresh from california orchards, the arils product will only be available only during pomegranate harvest season plus one month.
Mccartney says packaging was designed internally by the pom packaging team to differentiate the product on shelf. &ldquowe wanted to provide the consumer with a singleserve, portable, durable, functional, and fun packaging solution that showcases the fresh pomegranate arils,&rdquo she says. The 4.3oz version includes a clear cup, a translucent lid colored a pomegranate red, and a foldable spoon that snaps into the bottom of the lid&mdashall from a proprietary supplier. The 8oz size uses the same cupandlid style, but does not include the spoon. Molded into the edge of the lid and the end of the spoon is a threepointed crown shape, reminiscent of the top of a pomegranate.
This design element has been used by pom in the neck of its juice bottles, as well as in the cap for its pomegranate pills. Package graphics are simple, with the product name splashed prominently on the front of the package on a clear label, allowing the rubyred arils to show through. The product name is presented in the pom wonderful logotype, which uses a red heart in place of the &ldquoo&rdquo in &ldquopom.&rdquo the pom logo is also molded into the handle of the spoon.
According to mccartney, both the packaging and product have been a hit at retail. &ldquowe have received great feedback from consumers,&rdquo she says. &ldquoaside from the delicious taste and convenience, they love the portability and durability of the container. Consumers also love the spoon included in the singleserve size.&rdquo as for retailers, &ldquopom poms are an easy way to introduce pomegranates to new audiences in their stores who may not have ever tried them before,&rdquo mccartney adds. &ldquothe unique design and shape of our packaging has made it easier for retailers to merchandise the product. Plus it stands out on the store shelves and brings a fun, easy, and branded element to eating pomegranates. Additionally, the convenient twosize solution makes it accessible to both families and singles.
