Food industries have started using portion controlled packaging. Companies are marketing to dieters who often have trouble measuring out what is actually a single portion portioned packaging makes eating on a diet much easier.
They are also packaging portioned foods for convenience. This portion controlled juice container invented by uk sainsburys food and retail company. The juice carton has four transparent holes on the containers side, each measuring the amount of 1 glass of juice 5 total glasses of juice in carton.
Each level was designed with a fun phrase printed around the hole like &ldquoone tasty portion of fruit&rdquo or &ldquorunning on empty
