Baking can be a messy experience, but when it comes to sugar, cargill&rsquos truvia baking blend now makes the process easier thanks to a clear 1.5lb preformed pouch with convenient pour spout. &ldquoinnovative, elegant packaging is important to the truvia brand because it is an excellent way to communicate our brand values to the consumer zerocalorie, natural sweetness delivered in an uncomplicated form,&rdquo says eelco blum, project manager, truvia consumer products at cargill. &ldquothe packaging is also a vehicle to showcase the clean graphics of the truvia brand identity. As a premium brand, truvia is constantly looking to deliver highquality, valueadded packaging to the consumer.&rdquo cargill believes the sugar substitute category had not seen any major packaging innovations until the truvia brand launched its spoonable jar in 2010. The pour spoutequipped pouch, says blum, &ldquooffers another significant packaging breakthrough.
The easytopour spout makes for a cleaner kitchen while allowing the consumer to focus on baking sweet recipes with fewer calories than using sugar.&rdquo the standup, doypackstyle pouch and pour spout are supplied by dutch pack international. The pet pour spout is applied to the bag as the last step of the production process of the preformed pouch. The pouch consists of three layers 12 microns 0.47 mils pet15 microns 0.59 mils nylon130 microns 5.12 mils polyethylene. It is gravureprinted in eight colors. After the pouch is printed and sealed, the corner is removed and the spout is joined to the pouch. The spout allows for easy opening and closing by using a regular threading system. Pouch filling is outsourced at this point. Says blum, &ldquowe are looking to optimize the filling of the pouch using either preformed pouch filling or formfillseal technology.&ldquo truvia baking blend is a blend of truvia natural sweetener and sugar with 75 fewer calories per serving than sugar. It is engineered to bake and brown like sugar.
A 1&frasl2 cup has 190 calories, provides the same sweetness as one cup of sugar with 760 calories, and offers an easy conversion from full sugar recipes. The 1.5lb bag of truvia baking blend has the equivalent sweetness of 3 lb of sugar, or approximately seven cups, enough to make 13 pies, nine batches of cookies, or six batches of brownies. The 1.5lb package is available at grocery, retail, and natural product stores nationwide for a suggested retail price of 6.99. &ldquowe are proud of the new truvia baking blend packaging and feel it represents the ideal combination of premium aesthetics and improved consumer functionality,&rdquo says blum.
