The worldwide leading water bottler based in the french alps has changed to highly transparent, selfadhesive labels. As an innovative pioneer evian sets a new trend in the water sector, increasing consumer buying incentive and to differentiate evian from the competition. Evian one way and returnable bottles are being labelled with contemporary transparent labels produced by ccl label meerane based in germany. Furthermore the labels are resistant to humidity and even icewater resistant. No more drenched, sticky labels detaching from the bottle, which is the case with wetglue labels. The removing process of the labels is quick and clean all inks and adhesives stay on the label and don&rsquot pollute the water bath. In comparison with wet glue labels the wash bath solution can be used up to twice the length of time before being changed.