the report reveals case studies with findings showing how retailers can reduce costs between 50 to 70 percent by using smart packaging solutions. the report also covers the key levers on how to stand out in a market with a predicted increase of privatelabel goods penetration reaching 50 percent within ten years.when 70 percent of consumers grocery retail purchase decisions are made at the point of sales, and the retail market is in strong competition, we know that packaging plays a significant role contributing to increased sales and reduced cost throughout the valuechain, says hannu alalauri, packaging solutions senior vice president at stora enso. the five themes influencing future grocery retail packaging presented in the report are the success of discount retailers, increased privatelabel penetration, intelligence in packaging solutions, the shift of retail to online channels, a greater focus on sustainability.source httpwww.storaensopack.comsitesdefaultfilesretail20viewpoint20press20release…
