belgian brewery martens launched a new brand of beer, &ldquodagschotel&rdquo, in coordination with a wellknown group of belgian tv actors, &ldquof.c. kampioenen&rdquo. this premium quality pet bottles come to life using a speciallydesigned f.c. kampioenen beer smartphone application. with the app, f.c. kampioenen characters printed on the bottles deliver special performances on the smartphone. when two bottles are brought together, the app brings to life a dialog between the characters &ndash truly innovative and engaging &ndash resulting in talking bottles. khs and nmp systems were key innovation partners for martens both with plasmax freshsafepet® barrier coating for enhanced shelf life and premium beer focus and also with direct print powered by khs&trade. &bull direct print is the first industrialscale, digital printing process with lowmigration uv cure inks to provide a foodsafe solution for pet bottles. for more information watch httpswww.youtube.comwatchvnnmtmjwcy4o
