Despite looking rather medicinal, howe sound lager packaging has actually been executed to reference the western canadian tradition. The green, white and blue color scheme comes from the trees and grass, the snowcapped mountains and the vast ocean as it all appears from the british columbian fjord.
The ship icon references the history of early canadians&rsquo interaction with the coastal landscape, and the plastic toppers are made from 100 recyclable material to appeal to the environmental values. On top of everything, packaging has a cleanness and simplicity that represents what the brewery wishes to convey about the beverage&rsquos taste within.
