It has taken unilever experts over ten years of in-depth research to be satisfied with the results and to feel comfortable with launching their new nutriummoisture&trade technology. Now it is an essential ingredient of the dove visiblecare&trade shower cream series and combines mild, innovative skin cleansing with lipids and moisturizers that already care for the skin while taking a shower. Innovative products naturally require equally innovative packaging.
Wiener was commissioned by unlevel to develop the 2k hinged lid for the dove visible care shower bath and now produces it at its wilson nc site for the us market and at its parent plant in wiener germany for the european market. Unilever initially introduced dove visible care in the us before rolling out the product in europe. Wiener is the development partner and producer on this global project. The packaging unit is upside down and entails especially high requirements for the injection molding process since tightness must be ensured throughout the entire life cycle of the container. Needless to say, tubes standing upside down must not rock backwards and forwards either, requiring a permanently planar cap.
furthermore, the cap comes with a twist off function, something highly appreciated by end users toward the end of the product&rsquos life cycle. The curved closure is fitted with a finger grip on the body, which follows on as a second injectionmoulded element in the lid. Particularly chic the finger grip in the lid is not only molded in a different color but is also high gloss, thereby giving a special accent to the otherwise matt cap surface.
The seal is very easy to open and even closes singlehandedly. The hinge is elegant and only protrudes minimally. Unilever offers dove visible care in three versions, which are very easy to distinguish at the pos thanks to a color concept. Prelaunch testers gave dove visible care an excellent rating 87 of the testers confirmed they would recommend the product to their friends and 86 would buy it for themselves, by company accounts.
