an innovative labelling system that it believes could overcome promotional challenges within retail. the label itself incorporates a &lsquowobbler&rsquo device and because the label and the wobbler are integrated, they can be produced using a single cutter which offers a cost effective solution.  the label itself incorporates a &lsquowobbler&rsquo device and because the label and the wobbler are integrated, they can be produced using a single cutter which offers a cost effective solution.