flexography has a unique combination of flexibility and economic efficiency. it is beneficial to the environment and compliant with hygiene standards for food packaging printing materials . this also why the flexography process worldwide is developing so rapidly.in china&39s current industrial climate, offset and gravure printing occupy a large market share in the packaging industry . by comparison, flexographic technology got a relatively late start. although the former has come on in leaps and bounds in recent years, there is still a gap between flexography and advanced international technology.in recent years, dongguan yihua flexible technology has dedicated itself to improving the quality of flexography. in early 2013, the company started using the kodak flexcel nx plate making equipment. after installation and debugging the machine functioned efficiently. within a single year, the company&rsquos sales volume doubled. moreover, the number of color plates actually tripled. on august 16, the kodak yihua flexography plate making technology seminar was held in dongguan. in an interview, the company&rsquos gm, qiu dong, talked about yihua&rsquos focus on flexographic plate making.two decades of experience in flexographic plate makingin the early 1990s, the development of the printing industry in guangdong was the country&rsquos most rapid. as was the adoption of new technologies and equipment. however, flexography was new to china at that time. flexographic plate making technology in particular was considered a novelty that had been mastered by foreignfunded companies based in places like hong kong and singapore.during that time, a teenage qiu dong joined the plate making department of a printing packaging company his first ever job. since then, he has developed a strong bond with the flexographic plate making field, devoting his whole career to it. mr. qiu founded his own company in 1994, having accumulated enough experience to successfully operate his own business. entrepreneurial challenges have been interspersed with extraordinary achievements and huge changes in flexographic plate making technology. today, dongguan yihua flexible technology is one of guangdong&rsquos best known flexographic plate making companies.seeking differentiated competitive advantagesin 2012, yihua, to enable the company&rsquos development, positioned itself as a middle to highend flexographic plate maker. the company then made plans to buy the most advanced flexographic plate making equipment. after conducting extensive research, the yihua staff gained a full understanding of kodak, netscreen, esko, luscher and other relatively mature flexographic plate making equipment brands. the various pieces of machinery all have different features. because deciding to make a multimillion rmb investment in equipment is no small matter, the challenge is always to make a wise choice.at that time, the middle and highend flexographic plate making companies in guangdong had bought esko, netscreen and other plate making equipment a few years earlier. mr. qiu turned an idea over in his mind if yihua emulated other companies and bought identical equipment, it would homogenize competition. he said, &ldquothe sole goal is not just to gain a share of the flexographic plate making market. from a broader perspective, i want more manufacturers of offset printing and gravure to adopt flexography. that will happen when wholesale improvements of flexographic plate making technology take place. this way, the flexography market share will grow and each member of the industry can gain a bigger share.&rdquo after much consideration, yihua adopted differentiated competitive strategies, introducing kodak&rsquos latest flexcel nx flexographic plate making machine, china&39s first piece of super breadth flexography equipment.less investment, more productionyihua&rsquos kodak flexcel nx platemaking equipment has a breadth of 50&rsquo x 80&rsquo 1270mm x 2030mm. it uses kodak&rsquos patented square dot laser imaging technology, which has been successfully applied in kodak offset printing ctp plate making field for decades. it can realize sophisticated image copying, high contrast and high color density. the flexographic plates produced provide superior flexography production capacity for the preprinting plate makers and flexography printers. they also provide customers with high flexibility, low cost flexography, as well as high printing quality only possessed by offset printing, gravure and digital printing. it adopts the flexcel nx thermal imaging layer laser membrane layer with extremely highspeed imaging, before the conventional uv exposure, the imaging layer will be attached on the kodak flexcel nx flexographic plate, which can isolate the oxygen, ensure the creation of the whole flat top dot, provide 11 exact copy of the original digital file and realize a complete restore from the initial file to the printing plate.since kodak flexcel nx plate making equipment was installed at the company, many customers have remarked on the excellent plate making quality. after using the flexible plates made by dongguan yihua flexible technology with this equipment, smurfitstone dongguan, a usfunded packaging giant in corrugated carton production, believes that the plate has higher ability of oil ink transfer, high resolution flat top dot structure, fast preparation for operation, less downtime, faster plate cleaning and a high press run rate. it is also highly competitive in enhancing productivity, saving printing materials and reducing production costs.less investment, more production. dongguan yihua&rsquos orders have increased rapidly as customers have experienced a boom in quality. mr. qiu said, &ldquoour sales are double what they were this time last year. in fact, the number of color plates we&rsquove sold has actually tripled.&rdquocreate high quality flexographic plates through attention to detail&ldquoonly unwavering attentiveness produces highquality plates and allows us to provide good service to customers so the company can develop,&rdquo said mr. qiu, speaking of yihua&rsquos achievements. the gm believes that success is a direct results of longstanding and consistent efforts to serve customers and provide highquality printing plates.for sinocorrugated south 2014, dongguan yihua flexible technology is a confirmed and loyal exhibitor. mr. qiu believes that the expanding domestic flexography market for cartons and paper boxes is leading the company&rsquos business to increase, year by year. sinocorrugated south 2014 will boost yihua&rsquos promotion efforts. the exhibition will run from april 10 to april 12 at the gd modern international exhibition center in houjie, dongguan. it will cover an area of 60,000 m2 and feature many suppliers of highquality packaging and printing equipment, consumables and services. they will provide comprehensive solutions and purchasing choices for carton preprinting and carton printing with high linescreen levels. the show will be a unique chance for carton factories keen to develop. the new flexography zone at the exhibition &ndash a key showcase in asian flexography for the printing packaging industry this year, will serve as a onestop purchasing platform of flexography equipment and consumables. this is sure to facilitate the rapid development of the market.&ldquoevery year, we get a lot out of participating in the sinocorrugated events organized by reed exhibitions. our basic goal when we join events like these is to understand industry trends, make new connections and find strategic partners. we&rsquore excited about sinocorrugated south 2014, and will continue to prepare to display our highquality solutions and services to every customer at the show. we&rsquoll try our best to drive the development of domestic flexography&rdquo said mr. qiu.about sinocorrugated south 2014&ndash asiapacific&39s leading trade show for the global corrugated manufacturing industry. the event features the latest, most innovative corrugated equipment and consumables on the market. as a sourcing platform for manufacturers of corrugated boxes, honeycomb paperboard, paper stock models and paper pipes, the show attracts manufacturers, buyers and endusers alike. it is a mustattend event that sharpens participants&39 competitive edge by providing networking opportunities, technological updates and news of the latest industry developments.for more information, please visit the official sinocorrugated south 2014 website www.sinocorrugated.com.
