News release nuts about high barrier natureflex&trade film innovia films&rsquo high barrier compostable cellulosebased material, natureflex&trade nk, has been chosen by an italian producer, new factor, to wrap its range of organic nuts and dried fruit &ndash mister nut bio. Natureflex&trade nk was launched in 2008 and offers not only biodegradability and compostability, but also a moisture barrier approaching that of coextruded opp. This means it has the best moisture barrier of any single layer biopolymer film currently available, which has been achieved through innovia films&rsquo unique coating technology. New factor was founded more than 50 years ago and is still owned today by the annibali family. From humble beginnings in the agricultural seed sector to an international concern with a multimillion euro turnover, the company has gone from strength to strength and currently employs over 50 people at their plant in rimini. Markets served by new factor include italy, europe and russia. Outlining why new factor chose natureflex&trade to package its mister nut bio range, dr fabrizio pellegrini, plant director stated, &ldquonatureflex&trade offers protection for our product, as all good packaging should. At the same time it meets the ecocredentials for this organic range and has fitted into our production line process with minimal adjustment needed.&rdquo the new mister nut bio brand embodies naturalness and quality products resulting from organic farming in italy, which are certified by bioagricert the independent italian body awarding organic certification to food products. New factor collaborated with designer and photographer, marco morosini, for the creation of the pack and point of sale box and with innovia films for the choice of film to be used. The result is a quality product brought to market in a new eye catching pack comprising of biodegradable and compostable natureflex&trade film and a biodegradable cardboard label. Natureflex&trade was an obvious solution for the packaging in this application as the film begins life as a natural product &ndash wood and breaks down at the end of its lifecycle in a home compost bin or industrial compost environment within a matter of weeks. It also offers advantages for packing and converting such as inherent deadfold and antistatic properties, high gloss and transparency, resistance to grease and oil, good barrier to gases and aromas, print receptive surface and a wide heatseal range. Natureflex&trade films are certified to meet both the european en13432 and american astm d6400 standards for compostable packaging. The woodpulp is sourced from managed plantations from referenced suppliers operating good forestry principals fsc or equivalent. Natureflex&trade films typically have a renewable biobased content of some 95 by weight of material. &ldquowith its excellent barrier properties, natureflex&trade nk fills a major gap in the biomaterials market. Now dry, moisturesensitive foods can also be wrapped using a compostable solution. We anticipate this will open up a host of new opportunities both for natureflex&trade on its own, or as part of a laminate solution with other biofilms,&rdquo exclaims andy sweetman, innovia films&rsquo business development & sustainable technology manager. Natureflex&trade nk is a transparent, general purpose packaging grade suitable for various applications eg dried foods biscuits, cereals, crisps, snack bars etc. The product is also ideal for lamination to other biofilms. Natureflex&trade nk is available in 20, 23, 30, 45 micron thicknesses and can be used for a variety of pack formats &ndash vffs, flow wrap, twistwrap and overwrap. Ends words 553 for further information please contact patricia potts, global communications manager or zena bergmann, pr assistant atinnovia films ltd, r & d centre, wigton, cumbria, ca7 9xx, uk tel 44 0 16973 42281 fax 44 0 16973 41452 email patricia.potts@innoviafilms.com zena.bergmann@innoviafilms.comwww.innoviafilms.comfor more information about new factor visit www.newfactor.itnatureflex&trade is a registered trademark of innovia films group. Innovia films ltd, is a major producer of biaxially oriented polypropylene bopp and cellulose cellophane&trade films with production sites in the uk based at wigton in cumbria, usa, belgium and australia. It holds a leading global position in the markets for labels and security films, coated packaging, overwrap and biodegradable and compostable films under the brandname natureflex&trade, employing some 1,400 people worldwide. Innovia films became the first film company globally to offset the residual carbonbalance of its coated natureflex&trade films.