Renowned corrugated packaging equipment manufacturer, serra, will again display its serrapid machine at sinocorrugated 2011. This revolutionary automatic system for the rotary die change has been a popular feature at previous sinocorrugated events and is again expected to be an exhibition highlight this year. With the serrapid, changing the rotary die for a new order takes only 30 seconds, thanks to the &ldquomushrooms&rdquo bolts that remain inside the cylinder. The serrapid system requires no maintenance and can be adapted to any machine. It is available for new machines through any manufacturer and also as a retrofit of existing machines directly installed by serra. Serra is a renowned innovator and developer of revolutionary products. The company&rsquos expertise, gained over 40 years, lies at the heart of this strong reputation. In the last few years, a new, equally talented and dedicated generation has evolved at serra and is spearheading the continuation of this strategy. To continue to innovate and explore new international frontiers in 2011, serra will invest its resources in creating new products that will match the high standards demanded by our clients. As industry continues to globalize, we know that the needs of a chinese client today will be replicated by another client, elsewhere, tomorrow. That&rsquos why our products are adaptable to the requirements of multiple customers. As the quality of paper improves, thinner paper is needed to achieve the same quality of end product. This is something to which the entire converting machinery manufacturing community must adjust by using new materials to achieve high quality. Serra has exhibited at the previous six sino corrugated exhibitions and was particularly impressed by the organization of the last sinocorrugated event. There, we made numerous new contacts, several of whom have since converted into new business. We look forward to repeating that success at sinocorrugated 2011 from april 6 to april 9 in shanghai.