mapingandtracking

Consumers want richer information about the food and beverages they are consuming. Not only do they want to know the ingredients, they want access to a plethora of other information including the supply chain it passed through; the impact on the planet and their health; the treatment of workers; and product safety. Today, the packaging for those products offers more than just protection and branding. Digitisation and smart packaging mean companies can educate and connect directly with their consumers.