Although wine is, of course, a traditional market in Italy, it has great potential for innovation. Zai has taken the opportunity to push the trend towards canned wines forward, diversifying into a versatile, sustainable packaging format that offers greater opportunities than glass and which fits the company’s dedication to safeguarding the future through a biodiverse circular economy. At the same time, Zai has an original, creative way of telling its story. It has created a vision of a world where, in 2150, wine is no longer available due to a lack of care for the environment.
