The new Twist Wrap packs feature a portion control mechanism that allows shoppers to “twist to seal” and save half for later.
The new packaging uses memory technology, meaning the wrapper stays twisted by a single twist “preserving fresh flavour, texture and shape”.
The format will roll-out from the end of January across five key members of the Cadbury Duos portfolio – Cadbury Wispa, Cadbury Wispa Gold, Cadbury Boost, Cadbury Double Decker and Cadbury Dairy Milk.
The Cadbury Duo range makes up 24% of the Duo market, the brand said, and the majority of Duos shoppers are unique to the format so it is a “valuable offering for retailers”.
The packaging innovation underscores Mondelēz International’s commitment to “help promote healthier snacking to consumers”, with a focus on portion control being recognised as “one of the most effective ways of helping people balance their calorie intake”.
Kelly Lawrence, brand manager for Cadbury at Mondelēz International, said: “Following good results during concept testing, we are excited to announce the new packaging this year, allowing shoppers to indulge in a sweet treat then easily reseal and save the remainder of the product for later.
“We have put a lot of time and investment into ‘portionable’ packaging as a way of empowering consumers to snack in a more mindful way, and we are excited to see what shoppers think.
“Duos are the growth driver of singles, particularly in the independent convenience channel, so an important part of any retailer’s chocolate range.”
PFE tested a bag made with two layers of film and a polyethylene closure. The outer layer, made of Scholle IPN’s RecShield®, is a barrier film specifically designed to keep unwanted flavors from migrating through the film into the water. The inner layer consists of Scholle IPN’s proprietary film technology, known as 2Pure™, which contains scavenging technology that protects the taste of the packaged water.
Teresa Bernal-Lara, Ph.D., Film Development Manager for Scholle IPN, said of the recyclability testing protocols, “A new film technology cannot simply be put out in the world and touted as recyclable—it must go through testing to be recognized as such. The testing performed by PFE compared an all-polyethylene film and closure to Scholle IPN’s innovative RecShield® and 2Pure™ option along with a polyethylene spout and tap. The samples were reduced to flakes which were then extruded into pellets and successfully re-blown into film that can be used to produce new flexible packaging, a truly circular solution. Scholle IPN’s water packaging performed beyond the minimum threshold for compliance set forth in APR’s Critical Guidance Protocol for PE Film and Flexible Packaging (FPE-CG-01) and we have received a letter of recognition from APR for this achievement.”
“Delivering liquid products in the best, most efficient way possible is what Scholle IPN does,” stated David Bellmore, Director of Global Film and Package Development for Scholle IPN. “Our bag-in-box bag and tap make up less than 5% of the overall package weight—with corrugate making up the balance. According to the EPA, corrugate packaging is recycled at a 96.5% rate while PET and HDPE bottles are recycled just 29% of the time. That means our package will not only offer a recycle-ready bag and tap, but around 95% of the overall package by weight is likely to be recycled. Environmentally speaking, plastic water bottles simply don’t match up with bag-in-box.”
Ross Bushnell, President and CEO of Scholle IPN, added “Source reduction is a powerful step in the mitigation of our carbon footprint. By reducing the amount of plastic required to get our customer’s liquids to their end-market, we ensure that there is less waste throughout the product lifecycle. Our new flexible water packaging provides for recyclability where possible while also ensuring critical source reduction that saves our Earth’s diminishing resources for future use.”
Scholle IPN’s recycle-ready bag-in-box packaging for water is now available.
Aptar Beauty + Home Fragrance Innovation “IGO” for Issey Miyake Received the Second Award of “Formes de Luxe” magazine, in the Dispensing Category.News:
The jury of professionals from leading luxury brands and design agencies highlighted the high degree of innovation in “IGO” concept – “An interesting idea as the cap is quite voluminous on its own, so it’s a clever way to give it a second use” and the “technical challenge of housing a travel format in the cap while obtaining a quality spray”. Recognition for the “IGO” innovative design once again demonstrates the unique industrial savoir-faire of Aptar Beauty + Home.
This 2-in-1 packaging innovation allows the iconic fragrances of Issey Miyake to become nomadic thanks to a 20 ml spray of the fragrance integrated in the cap of the product. The “IGO” pack was designed and produced on the Aptar Oyonnax Campus, our expert Team specialized in Custom development.
This is the second distinction for IGO, following the CosmetiqueMag Award in Fragrance Packaging Design category.
We would like to thank the “Formes de Luxe” magazine and the jury for this recognition as well as Shiseido for this collaboration.