“Our goal is that beverage packaging achieves full circularity and is recognised as a resource in a circular economy: it has value, is recyclable, is collected and used as recycled content,” said Ian Ellington, UNESDA president and SVP and Chief Category Officer, PepsiCo Europe. “We believe that packaging is a resource that should never be wasted and are taking numerous actions to achieve full circularity and support the European Commission’s agenda of accelerating the transition towards a green economy.”
