The company has designed an alternative to cardboard boxes and it’s simply called ‘The Box.’ Four years in development, it was again revealed at the CES 2021 with some improvements. The Box is a sustainable option for the e-commerce industry and can allegedly be used to ship up to 1000 times. In contrast, cardboard boxes have a single life from point of packaging to the point of delivery. If the municipality at the location of delivery recycles, the cardboard gets a new lease of life; else it goes waste and injures the environment.