"smart future" at interpack the future i...
Hardly any development in packaging technology offers so much potential for innovation and applications as printed electronics. Typical applications are the protection against product counterfeiting or product piracy, the monitoring of medication in pharmaceuticals, further product and usage information for consumers as well as promotion campaigns and events to increase customer loyalty. To see it work, visit the VDMA Technology Lounge in hall 5 / J38, where the VDMA presents ideas and solutions for tomorrow’s machines in cooperation with partners from industry, science and research.
The increasing international product piracy is a key driver of the growing interest in printed electronics in the packaging sector. According to the OECD, product piracy alone causes a damage of more than € 250 billion per year, with German companies complaining about losses of around € 50 billion annually. However, product pirates do not only steal the proceeds of original manufacturers’ research and development work, they even endanger human life through their fake products – for example, in the food, cosmetics and pharmaceutical sectors. In the age of industry 4.0, protection against such criminal activities is therefore one of the most important tasks for manufacturers – and this is where intelligent packaging plays an increasingly important role.
The technical basis of intelligent packaging is made up of organic light emitting diodes (OLEDs), RFIDs (radio frequency identification) and NFC systems (near field communication). These electronic components are lightweight, thin, flexible, and can be attached to any place of the packaging. While the focus of OLEDs in packaging is more on the aspect of advertising, RFID and NFC tags focus on the fact that customers can access more detailed information about the individual products via their smartphones. The information gained can be for example, authenticity, freshness and shelf life, origin or regionality, nutritional values, recipes, etc. But also in terms of advertising and marketing, manufacturers and retailers profit from the diverse possibilities of the wireless chips by attracting the attention of the customer to special events or promotion activities of the manufacturer or the distributing supermarket chain. In health care, smart blisters remind patients or nurses of the timely use of prescription drugs according to medication specifications.
The OE-A (Organic and Printed Electronics Association) provide an insight into these fascinating perspectives with numerous demonstrators and products at the VDMA booth in Hall 5 / J38.
The exhibition on will we accompanied by a series of lectures. Key theme of the lectures: “Packaging Pitches: Smart, Smarter, Printed Electronics”. OE-A members, experts of the industry, will discuss the countless application possibilities of printed electronics in the packaging industry. The lectures will take place on May 04, 05, 08 and 09, at 14:00 o’clock at the VDMA booth.