The power of the sea and a fresh look is unveiled in the recently redesigned brand of h2o plus. Though the brand is contemporarily revamped, the formulations remain the same. The president and ceo of h2o plus, bob seidl, stated that they are proud of the development of the brand. They find the marinebased platform more relevant than what the brand originally had. The sea is said to be their laboratory and their marine science emphasis is vital in underlining their philosophy. Nevertheless, one thing that will not change is their true and tried variety of formulas.