The ‘Ice-Box’ 5L Bag-in-Box® pack is a practical and attractive packaging solution that meets the needs and expectations of consumers. Outer pack is made of corrugated board, a recyclable and renewable resource, while the minimalistic print underlines the ecological design of the product. When two of the packages are placed next to each other, the graphic elements depicting apples form a larger graphic. An additional feature is a three-dimensional cut-out of the word ‘PURE’, to demonstrate the ecological purity of the packaging and of the pure juice inside.