The egg producer, based in Bedfordshire, says continuing demand for golden yolks prompted the packaging revamp.
Matthew Bird, commercial director at Bird Bros, says: “Going for gold is first choice for many of our customers who love those deliciously rich and vibrant yolks.
“That demand looks set to continue so we have revisited the design for the range, changing the packaging to a beautiful golden-yellow and incorporating other subtle design changes. The slicker, smarter, colourful new look better reflects the high-quality product within.